[Meet Lorysa]
Lorysa Rossnagel is a creative marketing professional and program manager with a passion for breathing life into big ideas. With over ten years of experience among leading digital agencies and regularly managing teams delivering projects valued in millions of dollars, Lorysa has established herself as a heavy-hitting marketer and communicator.
With a vast, intimate knowledge of cross-platform and cross-channel marketing, Lorysa is an agile, results-driven leader when it comes to meeting deadlines. There are few things she enjoys more than the thrill of delivering a quality product on time that exceeds a client’s expectations. Her deep experience gives her the opportunity to leverage her expertise across industries for an astounding variety of clients.
Lorysa is also a strong believer in giving back and is highly active with Corporate Social Responsibility and Inclusivity initiatives as well as volunteering her time with a number of organizations focused on empowering women in the field of creative technology.
Outside of work, Lorysa focuses her passion on a number of hobbies including culinary arts, craft-work, travel and photography.
[What Others are Saying]
Amanda Ang [Grey]
Lorysa is a gem of a project director. During our time working together at Grey / WPP Black Ops, she was always so detailed, meticulous and in times of crisis (especially due to the demanding nature of our project) - calm, composed and extremely professional. Whenever there was something I needed to deliver, her instructions were always clear and concise. She invests time and energy to also understand the intimate parts of the creative process, which made our communications so much more productive and really shows her dedication and leadership.
Natalia Pawalak [Samsung]
Lorysa provides high value on multiple levels delivering projects for Samsung that are executed with rigor and attention. She seeks to understand all facets of the organisation and over delivers results and manages timelines effectively.
Lydia Powell [SapientNitro]
I had the opportunity to work with Lorysa at SapientNitro on the Global Harley-Davidson account.
Lorysa led and managed the updates and enhancements for a Global online tool, which was one of the client’s key business drivers. Working with various business stakeholders in Milwaukee, Miami, Singapore and Toronto as well as managing various teams in Toronto and India, each deliverable was provided on time, within budget and most importantly to the client’s approval.
The client and the team enjoyed working with Lorysa who is helpful, positive and professional. Lorysa is an asset to any team and company and I would highly recommend her.
Andre Engberts, PhD [SapientNitro]
Lorysa Rossnagel has been with SapientNitro first as a contractor and next as an employee for more than 3 years. I have worked closely with Lorysa for the last 2 years. Lorysa has been a project and program manager on several accounts with budgets between $5M to $12M. In her role, she is responsible for the delivery of a stream of concurrent projects that range from new site development to campaign launches.
Lorysa is an expert in the field of Digital Marketing, and has the ability to manage delivery for technology, creative, analytics and strategy teams. In her role she interacts both with the program team and with clients, participating in new business development activities in addition to program status conversations. Lorysa’s teams have been mostly geographically distributed, with members in the local Toronto office and a large portion of the group in India. Lorysa regularly leads calls early in the morning or late at night when she runs projects.
I highly recommend Lorysa for her sense of accountability, management skills, excellent communication skills, commitment to her work that all lead to her success driving project to delivery. Many of Lorysa’s projects have ended in a zero-defect status from an independent testing team at one of her clients, a significant achievement in itself.
Christina Walkinshaw [OgilvyOne]
It’s with great pleasure that I provide an employment recommendation for Lorysa Rossnagel.
Over the past three years, I’ve had the opportunity to work with Lorysa as a senior project lead at SapientNitro and OgilvyOne. In both roles, Lorysa brought a unique set of capabilities to the table – her tactful communication style combined with a deep understanding of the digital space and a genuine appreciation for the people she works with. She is a self-starter and a reliable, dedicated employee who always goes the extra mile to ensure a smooth and successful project launch.
In her capacity as a senior project lead, Lorysa was responsible for day-to-day project management with an active role in creating and tracking budgets, scope and schedules, and acting as a point of contact for clients, developers and third party vendors alike.
In addition to following project management best practices, Lorysa approaches each project with a heady sense of accountability, a meticulous attention to detail, a strong business sense and passion. She is incredibly organized, methodical, and understands and communicates the impact of decisions as they’re made throughout the project lifecycle. Lorysa maintains a track record of successful delivery in the most difficult situations – managing a demanding workload, highly technical requirements and cross-functional teams across multiple geographies.
Lorysa has proven herself a valuable team member and an excellent project manager time and time again.
Pradeep Srikanta [SapientNitro]
Lorysa is a capable, reliable & aggressive PM. The way she is able to drive things to get the required information in time from the Client is really commendable. She can articulate a point of view in way which make sense to all the stakeholder & help teams to collaborate & come up with solution which is a win-win for all. Her ability to multi task & track multiple activities is exceptional, this is her core forte.
I know she has played devil’s advocate when it comes to reviewing our estimates but has always stood by us when presenting the same to the client. Capable of understanding the 2 sides of the coin, promote team work to help team achieve a middle ground quickly. Understands the constraints & conflicts while operating in a Global delivery model & cleverly manages the impact & risk while communicating the same to the client. She is a great person to work with & an asset to the team.